YOUR WORK AND ITS AUDIENCE: MAKING THE MATCH
Mary Virginia & Special Guests
WORKSHOP DATES
October 19 - 24, 2020
LIMIT
12 Photographers
COST
1,100 USD
THIS WORKSHOP IS FULL AND APPLICATIONS ARE NO LONGER BEING ACCEPTED.
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As artists, we derive great joy from bringing a personal project to completion. Sharing the work with others completes the creative cycle. In this online workshop, participants will gain insights from a diverse range of industry experts on advancing their project towards targeted presentation. This includes researching your topic and finding its audience, working to edit a project to its strengths and present it to potential venues, publishers, and other constituencies.
Author, educator, and mentor Mary Virginia Swanson will present a series of lectures that will increase your knowledge of the range of markets seeking photographs today. Topics discussed include the challenges to the traditional gallery market, identifying new buyers for fine prints, the evolving editorial platforms, licensing rights and the role publications play in promoting your work. Mary Virginia will discuss the power of networking, the importance of strategic social media presence in your marketing efforts and the current state of the industry during the COVID-19 pandemic. Towards the end of our week together, Mary Virginia will review and discuss each participant’s project, what audience(s) are most likely to be interested and receptive to the work, and the most effective path to connect with industry professionals.
At the start of the class, Swanson will be joined by award-winning photo editor Elizabeth Krist for editing sessions of students’ work. Krist will work with each participant to edit images brought to the workshop, helping you to reveal the heart of your project. All participants are encouraged to observe the individual appointments with Mary Virgina Swanson and the editing appointments with Elizabeth Krist.
Throughout the week, Special Guests will join us to share their expertise on a variety of topics including: the role of a gallery in your career, securing commissions to make new work, considerations when granting licensing rights for your images, the path towards publication of your projects, and more. Our final guest will be an artist for whom all of these engagements are core elements in their career.
Our Special Guests are:
Elizabeth Krist – Photo Editor, Reviewer, Independent Curator and Competition Judge (Monday & Tuesday)
Joan Liftin - Photographer, Photo Book Editor, Educator (Tuesday)
Douglas Marshall - Director, Marshall Contemporary (Wednesday)
Alan Rapp - Editorial Director, Monacelli Press (Thursday)
Jane Yeomans - Photo Editor / Photo Researcher, Bloomberg Businessweek Magazine (Friday)
Elinor Carucci - Photographer (Saturday morning)
WHO SHOULD ATTEND
Serious photographers, both working professionals and those who aspire to be, who are ready to share their work with a larger audience, whether it be in exhibitions, fine print, or publication format(s). This class is ideal for a photographer who wishes to increase their awareness about today’s diverse markets for imagery and gain an understanding of how to reach their target audiences.
This workshop is an abbreviated online version of our in-person workshop of the same name held in New York City every year.
WORKSHOP SCHEDULE IN BRIEF*
(All times are EDT)
Note: All participants may observe the individual sessions that Elizabeth and Mary Virginia will be conducting during the workshop.
Monday Oct 19
11:00am - 12.15pm Welcome and student introductions
12:15pm - 12.25pm Break
12:25pm - 1:45pm Elizabeth Krist’s talk on editing photo projects
1.45pm - 2:15pm Lunch Break
2.15pm - 3.45pm Editing Appointments with Elizabeth Krist (30 min each)
3.45pm - 4.00pm Break
4.00pm - 5.30pm Editing Appointments with Elizabeth Krist (30 min each)
Tuesday Oct 20
11.00am - 12.30pm Conversation with Joan Liftin about editing photo books
12.30pm - 12.45pm Break
12.45pm - 1.45pm Mary Virginia Swanson’s lecture on long term projects
1.45pm - 2.15pm Lunch Break
2.15pm - 3.45pm Editing Appointments with Elizabeth Krist (30 min each)
3.45pm - 4.00pm Break
4.00pm - 5.30pm Editing Appointments with Elizabeth Krist (30 min each)
Wed Oct 21
11.00 am - 12.30pm Mary Virginia Swanson’s lecture on the market for fine prints.
12.30pm - 12.45pm Break
12.45pm - 2.15pm Conversation with Special Guest Douglas Marshall
2.15pm - 2.45pm Lunch Break
2.45pm - 3.45pm Individual Appointments with Mary Virginia Swanson (30 min each)
3.45pm - 4.00pm Break
4.00pm - 5.00pm Individual Appointments with Mary Virginia Swanson (30 min each)
Thursday Oct 22
11.00am - 12.30pm Mary Virginia Swanson’s lecture on book publishing
12.30pm - 12.45pm Break
12.45pm - 2.15pm Conversation with Special Guest Alan Rapp
2.15pm - 2.45pm Lunch Break
2.45pm - 3.45pm Individual Appointments with Mary Virginia Swanson (30 min each)
3.45pm - 4.00pm Break
4.00pm - 5.00pm Individual Appointments with Mary Virginia Swanson (30 min each)
Friday Oct 23
11.00am-12pm Mary Virginia Swanson’s lecture on licensing
12.00pm - 12.15pm Break
12.15pm - 2.15pm Conversation with Special Guest Jane Yeomans
2.15pm - 2.45pm Lunch Break
2.45 - 3.45pm Individual Appointments with Mary Virginia Swanson (30 min each)
3.45pm - 4.00pm Break
4.00pm - 5pm Individual Appointments with Mary Virginia Swanson (30 min each)
Sat Oct 24
11.00am - 1.00pm Conversation with Special Guest Elinor Carucci
1.00pm - 1.30pm Lunch break
1.30pm - 3.30pm Mary Virginia Swanson’s Lecture on Social Media / Instagram). Closing remarks
* This schedule is subject to change at any time. If a guest presenter must cancel unexpectedly, we will work hard to confirm another industry expert with a similar level of expertise to join us.
We are offering one full Scholarship for this workshop for a photographer of color living in the United States and facing financial hardship.
SCHOLARSHIP APPLICATION
Please submit the following materials to the email address—selma@laluzworkshops.com—with the subject header SCHOLARSHIP APPLICATION.
In the email, please include the following in one Word doc:
1. Name, email, date of birth, city of residence.
2. A short bio (up to 200 words) followed by a brief statement (up to 200 words) telling us why you would like to take this workshop.
3. A link to your website and Instagram feed (if applicable).
Additionally, in this email please also attach 10 small jpgs (ideally from one project or series), 72 dpi, and 1080 pixels on the longest side .
APPLICATIONS OPEN
August 27th, 2020
APPLICATIONS CLOSE
September 21, 2020
NOTIFICATION OF WINNER
September 30, 2020
JUDGE
Mary Virginia Swanson
TO APPLY FOR THE WORKSHOP
1. TEN IMAGES
Please submit 10 images that represent the current or completed series you plan to share at this workshop.
2. BIO & SHORT STATEMENT OF INTENT
Submit a short bio (up to 200 words) followed by a brief statement (up to 200 words) telling us why you would like to take this workshop, as a single Word document.
At the bottom of the document please include the following:
Date of birth
Profession
Country of origin / country of residence
Previous photography studies, including recent workshops attended (if any)
How did you hear about this workshop
Please email your application to selma@laluzworkshops.com
Upon acceptance, participants are required to pay the full tuition. To see our terms and conditions and cancellation policies please click here.
Mary Virginia will issue a questionnaire to each accepted participant a few weeks in advance of the start of the workshop with further instructions on making the most for our time together.