Core Lecture 1

Date: Saturday, January 8

Participants will gain an understanding of:

The state of the fine art photography collectible market, sales to in-house corporate art collections, institution special collections and subject-specific archives, the role that art consultants, art fairs, Artsy and the growing network of third-party online only sales play in sales today, and new art fair models that allow artists to sell direct to collectors.

Applied Study Seminar 1

Date: Saturday, January 15

Students will gain in-depth knowledge and skills on the following topics:

Researching public / private / institutional collections, art consultants and others who can drive buyers, sales through third-party vendors, new art fairs for artists to sell directly to the buying public, and connecting with those interested in the artist's topics.

Core Lecture 2

Date: January 22

Participants will gain an understanding of:

How to clarify end-goals in advance of starting to build mailing lists or plot a promotional presence, identifying those most likely to respond positively to a body of work, the relevance and usefulness of print mailers, the role of websites, strategizing a presence on Instagram, the value of virtual meetings and gaining a working understanding of effective marketing approaches today.

Applied Study Seminar 2

Date: January 29

Students will gain in-depth knowledge and skills on the following topics:

How to conduct subject-driven research to identify and target key experts, venues and publishers, strategize approaching new-to-you markets, assessing the relevance of online presence, harnessing the power of social media and the use of hashtags on Instagram as well as maximizing virtual portfolio review opportunities.

Core Lecture 3

Date: February 5

Participants will gain an understanding of:

Establishing print prices and clarifying edition parameters, terms of sale and related documents, granting the rights to licensing images for editorial or commercial placements, and the diverse revenue opportunities for photographic artists in our image-rich world.

Applied Study Seminar 3

Date: February 12

Students will gain in-depth knowledge and skills on the following topics:

Researching and identifying appropriate vendors and buyers of collectible fine prints, establishing value for photographic work, necessary sales paperwork, establishing value and defining usage terms when granting the rights to reproduce images.

Core Lecture 4

Date: February 26

Participants will gain an understanding of:

Identifying potential venues for their work based on researching the venue, audience, and public programming priorities, elements that comprise a compelling exhibition proposal, considerations when creating a for-sale catalogue and other ways to extend the life of exhibitions.

Applied Study Seminar 4

Date: March 5

Students will gain in-depth knowledge and skills on the following topics:

Research techniques to “read” exhibition venues to determine what programming options will be most desirable to them, understanding budget and contract terms, optimum timetables for all steps of the exhibition experience from preparing objects for installation through PR deadlines, developing public programming and maximizing social media platforms to raise awareness of an exhibition.

Core Lecture 5

Date: March 12

Participants will gain an understanding of:

Understanding the options for being published vs self-publishing, digital printing capabilities, the wide reach of marketing via social media platforms, determining a target audience for a publication and the potential impact on an artist's career, potential benefits from sales of limited edition and special collection versions of a monograph, and extending the life of a title through events and exhibitions.

Applied Study Seminar 5

Date: March 19

Students will gain in-depth knowledge and skills on the following topics:

Determining priority / goals in publishing and other factors at play in the decision to be published or self-publish, assessing potential for investing in limited editions / portfolio placements into special collections, surveying likely publishers, understanding the broader team needed to make a book, and the complexities of distribution today.

Core Lecture 6

Date: March 26

Participants will gain an understanding of:

The steps to completing a personal project, from gaining knowledge about the subject matter to identifying collaborators and sponsors, organizational systems for research and content, how to consider the audience when thinking about a visual presentation, final formats from exhibitions to publications and limited-edition portfolios for corporate and other institutional collections.

Applied Study Seminar 6

Date: April 2

Students will gain in-depth knowledge and skills on the following topics:

The value of connecting and understanding the subject matter, gaining knowledge by studying from experts, researching funding partners and collaborators, building lists of targeted venues, researching institutional collections and appropriate editorial and licensing placements.

* This schedule is subject to change at any time. If a guest presenter must cancel unexpectedly, we will work hard to confirm another industry expert with a similar level of expertise to join us. Mary Virginia Swanson has the right to update, alter, and/or include topics that may benefit participants based on recent research or industry changes.

Please read our Terms, Conditions and Cancellation Policies here.

While we don’t have a specific deadline to sign up for this educational series, we strongly recommend signing up no later than January 2nd, to allow time to receive additional information from us to help aid you in preparation for these sessions.