La Luz Community is an initiative of La Luz Workshops created with the intention of building community among all of our former workshop participants, either online or in-person. We hope to offer a space to stay connected and continue learning from our instructors and other artists and industry experts that we collaborate with.
These lectures are available for free to all of our current and former workshop participants.
For those interested in attending a lecture, but haven’t yet participated in any of our workshops, please email us at selma@laluzworkshops.com and share a little bit about yourself and why you would like to join us.
THE LONG TERM PERSONAL PROJECT
(online lecture)
with Mary Virginia Swanson
DATE: Saturday, August 21, 2021 TIME: 11 am - 1 pm (EDT)
Mary Virginia Swanson and Special Guest Elizabeth Krist at our workshop “Your Work and Its Audience: Making the Match", NYC 2019 holding the book “encounters." Photographs and Text ©️ 2015 Minny Lee. Printed and bound by Datz Press.
When an idea for a project becomes clear and the passion to produce new work takes hold, an artist begins a unique journey unlike any other. Understanding your intended audience and the impact of your project are critical to achieving the expectations and results you desire.
In this lecture, Mary Virginia Swanson will lead the audience through the essential steps of thorough research and wise decision making to create work that is authentic in both its creation and presentation, with the strongest possibility of sponsorship, exhibition and publication.
Topics include:
- Developing project concept and defining audience
- Identifying / establishing relationships with sponsors, collaborators and venues
- Researching / testing production materials appropriate to desired audiences
- Defining marketing strategies to share work in production with industry professionals
- Sharing project content to print, web and social media platforms.
If you would like to attend this lecture please sign up here
THE LONG TERM PERSONAL PROJECT
(online lecture)
with Mary Virginia Swanson
DATE: Saturday, August 21, 2021 TIME: 11 am - 1 pm (EDT)
You will receive an email with the Zoom link for the event the day before. If for some reason you don’t receive it, please email us at selma@laluzworkshops.com